What's in it for Customers? The Cost Of Errors: E.g. the cost of supply chain communication errors in the US grocery sector is equivalent to at least 3% of sales or $40 billion USD per annum (A.T Kearney 2003). In the independent and small enterprise sector the error rates are typically higher again. Real-time and accurate information reduces the order discrepancy rate. Search and Discovery costs: to innovate and react to changing customer preferences quickly there is a high search cost for businesses to obtain new and trustworthy suppliers with products at the right price. On the other hand, there is also a high cost for innovative new producers to be seen by buyers, like retailers, and then obtain shelf space. (This includes domestic and export markets.) SMEs are vulnerable to globalisation and large nationwide domestic enterprises (with IT sophistication). Our software application helps to level the playing field. Trust and Security: Identity management will be one of the biggest challenges for online commerce and security in the years ahead. Network infrastructure needs to address security and trust together. Most current competitors (of Agent Technology) have products based on "old software models" and an old software paradigm. This reduces flexibility and has many other limitations. ............. At Managing Director level, Agent Technology's innovation strategy was supported by customer groups TIR and SIW representing hundreds of millions in annual revenue. Initial Client Profile: Independent wholesalers and retailers in Australia that collectively have an annual turnover of approximately $500 million AUD. This includes over 1000 small & micro retailers, many of which still process orders manually. ............. The total addressable market in Australia is over 60,000 micro, small and medium businesses. The addressable market internationally includes millions of micro, small and medium businesses.